How Does the Internet Compare to the Yellow Pages?

For many years bankrutpcy lawyers have relied on various phone books, including the yellow pages, as a significant source of new clients. How does the Internet compare to traditional phone books as a source for new work?

Simple: the internet is a better and more cost effective source of new files than the yellow pages, or any other advertising medium.

Since 1999 we have pioneered the use of internet marketing for bankruptcy professionals in Canada, and now, for the first time, these techniques are available for every major city in America.

In August, 2005, one of our founding partners, Hoyes Michalos & Associates, opened approximately 150 new personal insolvency files, and approximately 30% of them were generated directly from the Internet!

That's more files than they generated from the yellow pages! In fact, despite running full page yellow page ads in most markets, Hoyes Michalos only generated 22% of their files from the yellow pages.

In fact the Internet as a source for business has become so effective that in many markets, including Toronto, Hoyes - Michalos has virtually eliminated yellow pages advertising.

Demographically Canadian cities are very similar to most American cities, and now you can experience the same results.

See your yourself. Click here for a pdf file showing the total projected files from every major city in America.

The message is clear. As bankruptcy attorneys try to increase market share by purchasing ever larger yellow pages ads, the only winners are the publishers of the yellow pages! Unless you are willing to purchase the largest yellow pages ad, in full colour, it is likely that another attorney will get the greatest share of the clients generated from the yellow pages.

But you don't have to play that game. We are offering an exclusive position on msn.com, Yahoo, Google, and all of the other top search engines. That's like having the first, best biggest ad in the yellow pages!

If you want to increase your profits, please contact us today, or please click here for cost information.